If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
- David Ogilvy
People learn most effectively when taught in the language they use every day.
If your answer to any of these questions is "yes" then you have to relook at your course localization strategy.
Research says a minimum of 14 languages is required for a global business to stay competitive online. However, global brands need to use 20 languages to appeal to 95% of the world's online wallet. While it isn't always feasible for a business to translate online content into 20 languages, it's hard to deny the benefits of localization for targeted regions around the world.
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